With a fashion brand’s workspace, design isn’t just about where people work, it’s about how they move. It’s about pace, energy, and creativity.

When the Area team designed 40000sq ft Poeticgem’s new Clarendon Road office in North London, their intent was to shape an environment that reflects the rhythm of the fashion industry– premium, energising, and people-focused.

Our role behind the camera was to help Area translate design intent into a visual story; one that communicates both style and substance.

Through our photography, we set out to express what makes this space unique:
– The balance between high-spec design and fast-paced operations
– The energy of people collaborating and creating together
– The craftsmanship visible in every material, texture, and finish

Our photography captured how Area’s design aligns with Poeticgem’s creative DNA, proving that great office design doesn’t just support the business; it propels it forward.

A customised workspace is more than a backdrop. It’s a container for creativity and momentum. Through our images, we aimed to make that momentum visible helping both Area and Poeticgem showcase a space that embodies innovation, culture, and pace.

The resulting imagery highlights how thoughtful design translates into everyday energy and how a well-designed environment supports both brand presence and team performance. Working with Area, we were proud to create photography that celebrates not only the finished space but also the people and process behind it.